Thoroughly revised and updated, the third edition of this successful text offers a wealth of new research examples and references, accessible diagrams of essential concepts and processes, and extended coverage of core methods and recent developments. Ideal for introductory methods courses, as well as for advanced undergraduate and graduate courses, Approaches to Social Research strikes an important balance between specific techniques and the underlying logic of social inquiry -- the how-to and wherefore of research.
Opening chapters draw students into the subject by illustrating the practicality of the study of research methods, outlining the scientific and logical foundations of social research. The text then follows a typical research project beginning with research design, measurement, and sampling, proceeding with data collection, and ending with data processing and analysis. The authors provide a balanced treatment of the four major approaches to research -- experimentation, survey research, field research, and the use of available data -- bringing the material to life with numerous examples drawn from both classic and current research. While advocating a multiple-methods strategy that treats the approaches as complementary rather than as mutually exclusive, it furnishes a detailed account of the process as well as the advantages and disadvantages of carrying out research with each approach. Extensive substantive examples and a clear exposition make complex issues accessible to students with no background in social research.

退換貨說明：

會員均享有10天的商品猶豫期（含例假日）。若您欲辦理退換貨，請於取得該商品10日內寄回。

辦理退換貨時，請保持商品全新狀態與完整包裝（商品本身、贈品、贈票、附件、內外包裝、保證書、隨貨文件等）一併寄回。若退回商品無法回復原狀者，可能影響退換貨權利之行使或須負擔部分費用。