Founded in London by cycling enthusiast Simon Mottram in 2004, Rapha became the first sportswear brand to design solid color cycling jerseys made of merino wool, revolutionizing cycling apparel into fashionable clothing. In line with the founder’s passion for cycling, Rapha’s many collections satisfy both professional and casual urban cyclists. The brand has also opened over 20 clubhouses throughout Europe, North America, and Asia to serve as community hubs for cyclists. Today, Rapha continues to contribute to cycling culture as a sponsor for events that promote the sport of cycling and foundations that inspire and empower the next generation.

作者簡介：

Brand Documentary Magazine 樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。

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