Started in 1906 as a fountain pen manufacturer, Montblanc has produced quality writing instruments using its great sense of balance and exquisite technology. As the era of fountain pens diminished with the rise of ballpoint pens, Montblanc transformed itself into a luxury brand with its premium fountain pens and later expanded to fine leather goods and watches. The brand’s unique ability to impart the elegant imagery of its flagship product to other product lines is still proving successful into the 2010s, despite changes in luxury goods distribution structures and different tastes of the ascending millennial consumer group.
作者簡介：
Brand Documentary Magazine 樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。
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