艾爾文新作七等生亞洲手創展與神劇同行免費講座2021巫日書
放入購物車

Markeintg Research 6/E (S-PIE)(二手書贈品)

商品資料

作者:Alvin C. Burns & Ronald F. Bush

出版社:全華圖書股份有限公司

出版日期:2009-08-28

ISBN/ISSN:0137135998

語言:英文

裝訂方式:平裝

頁數:672

書況:普通

備註:有畫線及註記

放入購物車
文字字級

For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students understand, this text provides the basic fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today.

目錄
Introducing Marketing Research
Explaining the Marketing Research Process
Describing Characteristics of the Marketing Research Industry
Defining the Problem and Determining Research Objectives
Understanding Research Design
Using Secondary Data and Online Information Databases
Comprehending Standardized Information Sources
Utilizing Exploratory and Qualitative Research Techniques
Evaluating Survey Data Collection Methods
Understanding Measurement in Marketing Research
Developing Question...
顯示全部內容
內容簡介
目錄